As a digital marketing consultant who has faced a fair share of difficulties, I have seen that many small businesses and startups face challenges that larger, more established businesses don’t always have to deal with — especially when it comes to branding.

Establishing a brand is hard enough when you have an abundance of resources, but with small businesses and startups, it can become even more challenging because of budget and time constraints, among other reasons.

But I’ve learned that no matter how small your company might be, the key steps involved in brand building are to make your brand memorable and to maintain consistency. It’s crucial that you consider how people will perceive your business. Once you’ve set up a memorable identity, consistently maintain it.

Use this identity as a basis for all your communications and promotional campaigns so that your target audience always sees it.

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