Optimising Website Visibility – 7 Tips to Consider
The Internet, and specifically Google, has changed the way people think, post, advertise and even exist in the corporate world.
One has to constantly update their presence on social media to stay relevant as well as visible in front of the audience. There is a very little chance that the product or service being offered on your website is something that is not available anywhere else and so one needs to make sure that their product, service or website selling either of the two is competitive and right there in the middle of the Internet to be found by potential customers.
Making Your Website Work For You
People these days really don’t have time and always opt for the first few links that they see on page one of the search engine. More than 70% of people choose not to opt for the second page on Google. It is a fact!
Now that we are on the same page in regards to how important it might be to get the right mixture of things to have a successful website and generate more traffic, it is time to move on to how we can work toward it.
Here are 7 tips that you might want to consider while seeking to optimize the visibility of your website:
- Use Google Search Console
Previously known as Webmaster Tools, Google Search Console registers you with Google and makes them aware of the fact that your website is ready to function. The great thing about this is that it a service that Google provides free of cost and also allows you registration on their sitemap. Now, to talk about what this Search Console can do for you, let us start with the fact that it makes sure that there is no crawl back error on your website when coordinating with Google.
It keeps Google in the loop on how many countries your website caters to. This allows for your website to be visible is more relevant countries!
Moreover, this allows for you to know about the kind of questions and queries that are redirecting people onto your page. This can be extremely beneficial when trying to figure out the kind of audience that your website has developed. This can not only work for you while figuring out your digital strategy but also hands you the opportunity to expand your target audience.
Once you have registered, Google will send you an e-mail providing you with the instructions as well as tips on how to go about sitemaps and the Search Console — and seriously who can teach you the Internet better than Google itself?
- Always Go Mobile Friendly
Statistics show that more than half, which makes around 58 per cent of searches, come in from mobile phones. It is fascinating to see the kind of shift we are seeing with the evolution of smartphones. When more than the majority of searches are coming from mobile phones, it will be a detrimental mistake to make a website that is not compatible with cell phones.
The audience, of course, increases when your website becomes more mobile friendly. Also, when your website becomes mobile friendly, Google tends to push it up the search log for the kind of variety in compatibility it offers.
A great looking website with some fantastic content is not exactly going to be successful if you don’t keep the 58 per cent of visitors in mind. Internet and Mobile now go hand in hand and advertisers and content creators need to be very careful about how to get the most out of this combination.
To sum it up, mobile users are increasing on a daily basis and so are users of the Internet on these smartphones. Look around you and you will understand that people don’t own phones that aren’t smartphones anymore. Brands and companies need to be up to date with this and allow their websites to be mobile friendly in order to attract more traffic and improve their visibility.
1. Keep Things Fast and Moving!
Another thing that needs to be kept in mind is to keep the website as fast as possible. This is something that will come in handy even when the website is used on a desktop. There are certain basics like using the minimum number of ‘https’ to make sure that the website is fast.
You really want to be fast because studies suggest that 29 per cent of mobile users switch to another site right away if they cannot get through the link quickly.
One has to remain updated and make sure that the website is not just efficient — but also fast enough to meet the customers’ needs, wants and cater to their attention span.
And you need to do this efficiently because people do not have enough time but too many options to choose from!
2. Make Adequate Use of Social Media
With a strong presence and availability of the Internet and cell phones, social media has become all the rage! There is no way a business can be successful on the Internet without having an adequately managed social media platform.
Create your website in a way that it can be attached to your social media accounts and management. In this case you will be using applications and platforms like Twitter, Instagram, Facebook and Snapchat for business. This is something that is especially useful if your target audience comprises youngsters.
Content that can be shared on social media allows you to interact with customers and keep yourself right on top of news feeds. Similarly, a positive experience of a customer on social media is more than likely to divert traffic to your website because if somebody is saying a certain service is good, more and more people will move to at least have a look at what your business has to offer. This is actually a great way to increase your visibility on the Internet in general and not just for your website.
3. Keywords & Meta Descriptions
How you describe your project and product is something that determines customer interest and website traffic in the end. Be sure to use keywords that allow for your website to make it to the top links showed up front on Google. These keywords can be direct or indirect but make sure these are easier words that are looked up often.
For instance, if you are selling burgers, you want burgers to be a keyword for you and not fast food. Sure, fast food would work too but it would be extremely generic and would not get the target audience on to a part where you would want them to land.
Descriptions and Meta descriptions need to be just as accurate as well. A lot of research might go into it, but it will be worth it for the brand and the website as well.
Urls pretty much make the same case as Meta descriptions and Keywords do. They define the identity of the website and the particular pages that you are looking at. So, for instance, you are a mobile provider and you need to increase traffic on your page you need to do something along the lines of www.mobileprovider/mobile instead of a generic term. This was a shorter tip but just as effective as any other!
5. Take All Necessary Help From Google
As we mentioned earlier, nobody knows the Internet and optimization better than Google — so with Google providing individuals with books and tips that let you optimize websites, it is a brilliant opportunity for businesses to cash on.
Most of these are free at the moment, but we never know when they go paid so you need to hurry up and get as much knowledge as you can!
They provide a guide that allows you to understand optimization and how it works. How nice, right? Make use of it and your website will up there in no time. We’re not saying this, Google is!
These were our tips, let us know if you have some tricks up your sleeve!