New Hay Festival branding looks to capture event’s “growth” and “utopian” spirit

Pentagram partner Marina Willer’s team has created an overarching visual system for literary event, Hay Festival, and its many global offshoots and projects, in a bid to bring clarity to the brand while capturing its “utopian” spirit. Hay Festival was launched in 1987 in the market town of Hay-On-Wye, […]

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