Influencer advertising may seem like a new trend that began just a few years back. But in reality, it dates back much further than that. The concept of influential personalities affecting people’s opinions and decisions has been around for decades. Even before social media and online advertising.

Now we have online platforms and people are consuming more content through digital channels. And influencer marketing has evolved into the powerful marketing strategy we’re familiar with today.

In this post, we will attempt to dissect influencer marketing thoroughly to help you understand it better. You’ll get a better idea of how influencers affect marketing efforts and how much they typically charge.

You’ll also learn about the various influencer marketing tactics including sponsored posts, reviews, content co-creation, repurposed influencer content, and more.

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