In copywriting, there’s an old adage that states the purpose of your first line of copy is to compel people to read your second line of copy. In web design, the same principle applies. But instead of crafting a compelling first line of copy, you need to design gripping website content that sits above the fold.

Above the fold content is what your visitors see right when they land on your website. If it’s clear, engaging, and persuasive, it can convince them to explore the rest of your website. If it’s jumbled and uninspiring, however, they’ll bounce off your website faster than they’d exit out of a pop-up ad.

With only 15 seconds to engage the average website visitor, designing compelling above the fold content is crucial for making a great first impression, lowering your bounce rate, and retaining attention. Below, we’ll show you some of the best above the fold content examples to get your creative juices flowing, so read on to get inspired.

Above The Fold

Above the fold content is what your visitors see right when they land on your website, and it’s arguably the most important part of your homepage. By clearly conveying what your organization does and its associated benefits, above the fold content can inspire your visitors to explore the rest of your website.

10 Compelling Above the Fold Content Examples to Inspire Your Own

Source: 10 Compelling Above the Fold Content Examples to Inspire Your Own


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